So, you decided to start teaching English online and avoid having to commute four hours a day to a traditional school.
Good for you!
Now, after quitting your job and deciding to go online. The big question arises:
Where will I get students?
After all, one of the reasons most teachers never take the leap and start teaching online is because they are afraid of running out of business because of a lack of students.
In your online digital journey, the first step you need to take is to build a website.
This is the place where your potential students will see those amazing articles about English topics showing your expertise, show the great things your students say about you, and where they will actually contact you and book lessons with you.
Not enough? Here are five reasons why you need to get a website for your new English teaching business:
1. A website makes your business look professional.
Having a website means you have an established business.
You would be amazed by the number of potential students I get asking me if I have a website. It’s no surprise, as 56% of people stated that they won’t trust a business without a website.
That’s why having one is the ultimate proof of professionalism.
2. It’s not as expensive as you might think
Long gone are the days when you needed to pay big amounts of money to get your website built by a professional web designer.
We live in a new era where drag-and-drop builders like Wix, Squarespace, and WordPress have made it extremely easy to build the website of your dreams without writing a single line of code!
You just have to select the elements you would like to add and “drag” them to your website. Is that easy!
3. All English teachers have one
Having a website is the norm for every online teaching business out there, which means that every single one of your competitors already have one.
They are already leveraging the advantages of having an online presence and you are falling behind. They are getting the students you should be teaching to right now!
4. Position yourself online
The key to getting more students and having success as an online English teacher is to have a well-established online presence. This is exactly what a website does. It acts as your platform for your messaging and shapes the online perception of your business.
Your website will be the place where you will send all potential students who connect with you on social media, send you an email asking information about your classes, or call you to book a lesson with you.
5. Social proof is key
According to a study, 79% of users who read online reviews, believe them. And what a better way of convincing a student you are the best option for him than to show them testimonials of other students you helped in the past?
Reading positive reviews from other happy students could mean the deciding factor that will make a potential student book a lesson with you.
6. You can target a wider audience
Let’s face it. There’s only a limited amount of potential students to choose from in the place where you live, and most of them are already taking lessons at traditional schools or with other teachers.
Although this is not a problem in big cities, it becomes an issue if you live in a small town.
The solution? Get a website and go online. There, you will get yourself in front of millions of students looking for a teacher that can help them learn English.
After a while, you might find yourself teaching an 8-year-old student from China after breakfast, a Colombian engineer in the afternoon and a german entrepreneur just before dinner.
The best part? You will do it from the comfort of your home.
7. Your business will be open 24/7
Unlike a traditional learning school, a website is open 24 hours a day, 7 days a week. You can give your current and potential students the convenience of reviewing your services even when you’re not working.
As a bonus, with the interactive features websites provide nowadays, visitors will be able to contact you, book trial classes and even purchase lessons even when you’re away from your computer or after your workday has ended.
When is the right time to get one?
After reading this article, you might be wondering: “What should I do next?”
The answer is simple: get yourself a domain name and a hosting, take some time off from your classes and dedicate it to building your new tool for getting great students.
There are more tools available today to build a website than ever before, and new technologies allow you to make professional-looking sites within a weekend.